Skip to main content
Research starts where the question comes up: next to an estimate, an arrow or the options list.

The four sources

Three rules

  1. Nothing is invented. Figures are quoted from the source, never made up.
  2. Outside evidence never makes you more certain than you were. A study of a different company may shift your middle value or widen your range, but not narrow it. How much of someone else’s result applies to you is an explicit, editable number (50% by default).
  3. No evidence means no number. “Nothing found” never becomes zero.

Proposals and the evidence register

Research only produces a proposal. Nothing changes until the owner accepts, edits or rejects it. Every source is kept in an evidence register.
Live web search and live AI answers have not been verified in every environment. The demonstration uses a curated set of sources.